Two decades ago, ad agencies unbundled their media departments. Two weeks ago, the creative and media arms of Havas moved into the same building in Singapore, as part of a push to become “the most integrated of all the communications groups”.
Mumbrella’s Asia editor Robin Hicks paid a visit to the nearly refurbished ‘Havas Village’ on Robinson Road to ask Havas Worldwide Southeast Asia boss Naomi Troni and Havas Media Singapore and Malaysia CEO Melvin Lim how the move is working out.
Just because you’re now physically closer together, does this really mean that you have a more integrated offering? Naomi Troni: Yes, it does. I used to come in to catch up with Melvin maybe once every three weeks. Now that he’s next door, if I have a question to ask, Read more Tweet
Havas, one of the world’s largest advertising groups, announced the launch of a new fully owned media agency in Sydney, to be spearheaded by award winning media personality Mike Wilson.
Mike joins the group after 9 years with multi service agency Naked, which he co-founded, and nurtured into an award winning hot shop claiming several Cannes Lions and Effie wins. Mike’s immediate mandate is to manage the Group’s existing pool of blue chip clients, including new wins LG Electronics and Emirates. He has also been tasked with expansion of the Havas Media Group in Australia and launching specialist brands to provide a strong, integrated offering to clients. HMG Australia will replicate the simplified global structure designed to channel the group’s digital, data and content teams into the heart of clients’ teams. Read more Tweet
Domique Delport, Global Managing Director of Havas Media Group, talks about the importance of big data and analytics in the marketing and brand sphere but warns customer engagement using these insights is a delicate balance
The unprecedented threat to privacy presented by big data means marketers need to become extremely vigilant in how they use customer intelligence for future gain.
Speaking to CMO during the inaugural Data Strategy Symposium in the Hunter Valley, global MD of the Havas Media Group, Dominique Delport, pointed out that while big data has huge potential for improving our ability to engage with consumers at an individual value-based level, poor data management can just as easily hurt us. Read more Tweet
By Amy Kean, Head of Futures, Havas Media
I’ve started to care about caring A LOT lately…
Largely because (in what could be a landmark move) Lily Cole and Wikipedia founder Jimmy Wales have together launched www.impossible.com – a new social network ‘dedicated to giving and receiving’. Does this mark the start of a new, altruistic era?
The premise of the platform is quite simple – people post wishes (i.e. I want to form a punk band or need somewhere to stay in London for the next two weeks etc) and then other members can choose to either grant these wishes, or offer other skills or gifts to the community. The site looks lovely and the sentiment is beautiful, but I can’t help but wonder… well… whether it’s going to work and resonate with a significant portion of the population. Why? Because I have a sneaking suspicion that it’s now harder than ever to make people care. The pair have been on a hefty PR push over the last couple of weeks, even surprising some of the network’s members with an office visit and photo opportunity, but is it enough? I hope so, but I’m not sure. Read more Tweet
By Mike Wilson, CEO Havas Media Group Australia
If you're reading this in Europe, or North America, you've probably already got a nice impression of the Australian way of life. In general, most people think of Australia as being a positive nation, enjoying a special climate, and a generally relaxed, and well-balanced lifestyle. I'm delighted to say that the stereotype is well-founded, and that it is indeed a 'lucky country'. Read more Tweet
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