Viber is launching a new feature called Viber Out to its entire user base.
See, Viber Out lets Viber users make calls to people who don’t have the Viber app, effectively mimicking a Skype Out feature by charging a low per-minute rate to mobile or landline numbers. According to Viber, the prices are generally lower than Skype.
About a month ago, Viber prematurely launched Viber Out to help Typhoon Haiyan victims in the Philippines connect with their loved ones. To use Viber Out, just visit the “More” tab, and choose Viber Out. From there, you’ll be able to purchase Viber Out credit. No update is necessary to access the new feature. Viber Out is available across iOS, Android and Desktop, with a Windows Phone version coming soon. Additionally, Viber is including even more stickers to the revenue-generating Sticker Market, launched about a month ago. Read more Tweet
It’s well known that advertisers track our browsing histories on the web to better target us with ads, but they’re increasingly moving towards tracking our locations too, because the history of your physical movements can be just as valuable to an advertiser as your virtual ones. Now security firm AVG Technologies is challenging that business model Read more Tweet
According to Walmart, the prolific retailer sold over 1.4 million tablets, led by Apple's iPad Mini, during its Black Friday sale last month. While consumer technology like computers and HD televisions have been a staple of Black Friday shopping for years, tablets have only recently joined them as a big holiday item.
Unlike when Apple debuted the original iPad for $499 in 2010, the market is now saturated with models at every price point, including a range economy tablets like the Nexus 7, Kindle Fire HD, and iPad Mini. As the technology has become cheaper, it’s also become more widespread, with tablet sales expected to eventually surpass the combined sales of desktops and laptops sometime in 2015.
This has been a boon to both comic book publishers and readers. Read more Tweet
Smartphone and tablet advertising growth will not be at expense of traditional media, says global media buying agency group.
Mobile advertising is forecast to be the most important driver of the global advertising economy over the next three years, accounting for more than a third of the $90bn in new revenue expected by 2016. Advertising delivered to smartphones and tablets will account for 36% of new global ad spend over the next three years, according to a new forecast by global media buying agency group ZenithOptimedia.
However, the growth in mobile advertising will be in addition to rather than at the expense of traditional media such as TV and newspapers, according to ZenithOptimedia.
The rise of mobile advertising is in stark contrast to the upheaval caused by the rise of PC and laptop-based internet display and search advertising in the past decade, dominated by Google, which has hit the press industry particularly hard. Read more Tweet
After announcing a new version of its credit card reader, Square is debuting a new website.
As the company explains, this new site reflects where web design is headed, and where Square customers are headed as well, which is ubiquity across devices and countries. Square’s new site has more attention to design, especially with attention to being device agnostic, including on desktop, tablet, or phone. Square says it has developed SVG animations and motion graphics, and is using a request animation frame to ensure that performance on the site is up to the maximum refresh rate of 60fps for smooth scrolling. The website noticeably reflects the company’s new marketplace efforts, in-store technologies and hardware efforts. It seems to be an accurate reflection of what Square is today (as opposed to the mobile payments-focus of the company a few years back). Read more Tweet
The social network is expanding its service for feature phone users, following Facebook's lead in trying to expand its userbase in the developing world.
Twitter has signed an agreement with Swiss mobile software company that will offer cheap Twitter access to users on low-end tariffs and basic "feature" phones. Read more Tweet