Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can then run across the Google Display Network.
Brands can re-purpose pictures, videos, Hangouts and turn them into display ads within the Google+ interface. The ads are distributed on the Google Display Network, which claims over 2 million web sites.
Below is an example of a +Post ad from Toyota, an early test partner. The +Post ads can display in GDN sites on mobile devices as well. Read more Tweet
After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from the Content and Style Guidelines. A single exclamation point is now allowed in the title of an ad. Read more Tweet
The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either.
There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed.
Email messages are, by and large, pretty static. Once they're sent, they're fixed. The one exception is the images, which are downloaded when the recipient reads the message. As that happens, a treasure trove of information is shared with the image host. Many enterprising companies including ESPs, MovableInk or AudiencePoint use that data in a variety of ways. Read more Tweet
Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today.
The checklist is broken down into three steps, companied by content and videos that help you accomplish each step. The steps include: Stop frustrating your customers, Facilitate task completion and Convert customers into fans.
The content is not specific to search or marketing but encompasses several topics and are explained through businesses cases or studies. Mobile is incredibly important for all web sites and that importance is growing every day. Read more Tweet
Google has released some great traffic-boosting campaign types over the last year, such as dynamic search ads and product listing ads (PLAs). While it’s great to be bringing in this additional traffic year-on-year, it’s important to analyse this traffic increase against Analytics metrics to ensure that the quality of your traffic is also improving. Read more Tweet
Moz announced a new MozCast feature named Google SERP Feature Graph.
In short, this feature does two things:
(1) It shows you how often a specific feature is found being used in the Google search results.
(2) It lets you see search results that should show those features on the live Google search results page.
The first case is the percentage number shown in the chart shows how often the feature is shown in the search results. So for example, “AdWords (Top)” in the graph above shows that 77.9% of the queries tracked by MozCast displayed ads at the top the last time it checked them. Of course, this is based on the queries Moz is feeding Google and this is taking out all the personalized elements.
The second is more interesting where you can replicate the interfaces, in many cases, by filtering the features you want to see on Google and then clicking on example queries listed. Read more Tweet